Take your transcript game to the next level with today’s guest Jaclyn Schiff! Jaclyn is here today to tell you all about the value of what your transcript can bring to your podcast and your marketing strategy. Get ready to hear the true expert knowledge from the transcript tactician herself!      Busted Myths:   A transcript is not an SEO optimized piece of content. Takeaways   A transcript is a great building block to work off of, but it’s not the foundation. The transcript has all the information that a listener would want to hear, you just have to figure out what’s the most important. Having a transcript can help you narrow down what people want to hear the most. A transcript bridges the gap between your spoken word and translating it onto paper. You can connect to your audience even better by utilizing the transcript to emphasize what works best with your brand specifically. Keyword research can pinpoint exactly what people are coming to your podcast to hear Reading over a transcript will help your conversations feel more natural by focusing on what exactly you’re saying.    Quote of the Show: “It's about creating content that, not just responds to search intent, isn't just targeting keywords, but overall is, is good and helpful for your reader and better than other resources out there.” - Jaclyn Schiff   Links LinkedIn: https://www.linkedin.com/in/jaclynschiff/ Website: https://www.jaclynschiff.co/   Ways to Tune In   Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/WQhZzSvRMx0