Marketing is too important to be left all onto one person to take care of completely, that’s why Jessica Shirra is here today to let you know how truly important it is to have a team ready for your marketing plan! Having a group together and ready to put your marketing plan into action is where you can truly start to see the value of marketing shine!    Busted Myths:   Having just one person as your entire marketing team is enough. Takeaways   When bringing in a new marketing manager, it’s important to have them understand everything inside and out.  A senior leader should be a part of the marketing team to share their experience with the rest of the team The whole team should come together to support each other’s broader goals The closer the marketing team can work with their consumers, the higher the retention rate seems to be  Maximizing your budget and resources is crucial. It’s important to have someone that explain something in a general way that someone outside of the marketing team would understand. Work with a client who has a budget that works for you.     Quote of the Show: “It's  so important to understand how your customer talks about their pain points and their challenges so that they feel heard and they feel seen when they're seeing your marketing.” - Jessica Shirra Links   LinkedIn: https://www.linkedin.com/in/jessicashirra/ Website: jessicashirra.com Ways to Tune In   Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/zCwRAvWLYdQ