Do you want to scale upwards in your company? We have just the episode for you! Today we have Josh Sweeney, President of FounderScale and Founder of Epic Culture. Josh discusses with Casey Cheshire how Most marketers will delegate and ditch as soon as someone is hired for their position. He also talks about the differences between demand and lead generation in the workplace. Josh gives us his tips on how to build scalable revenue, not lucky revenue. Tune in to this educational episode.     Busted Myths: Scalable revenue is built, not bought. Takeaways: In order to have scalable revenue, you have to build it up first and then you can augment it. You can use those services and leverage them to scale upwards. Before you jump up to another level in your job position, what you should do is delegate and elevate for a year or two. Most marketers will delegate and ditch as soon as someone is hired for their position rather than helping the other elevate up to their level and then move on. When you are building yourself up, look at what has already been working for you and go up from that. It is key to build on what's already working and see how much further you can go. Demand generation is about building engagement with your audience while lead generation is closing that sale with your audience. You need demand generation to happen first before you go to lead generation.  It is very important that your webinar presentation is engaging. If you don’t feel excited about the webinar, why should the audience feel the same? Engage with them and get them excited. With every million, the complexity of your problem goes up and the time it takes to solve that problem goes up too. It is always key to take a step back and relook at the problems you have.     Quote of the Show: “It's all about engaging and educating in order to build the pipeline.” (10:11) Links: Twitter: https://twitter.com/joshsweeney  LinkedIn: https://www.linkedin.com/in/sweeneyjosh/  Website: https://founderscale.com/ and https://www.linkedin.com/company/epicculture/about/  Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/UpNKULZdj3g  Podbean: https://www.hardcorpsmarketing.com/e/the-barrier-to-entry-matters-josh-sweeney-hard-corps-marketing-show-episode-319/?token=520c5bcb30d81e5853d6b9edfeb99cf8