The Consumer Behavior Crystal Ball - Shawn Schwegman - Hard Corps Marketing Show #256
A Data-Driven Marketing Leader, Entrepreneur, Top 10 Internet Retailer, Top 10 Mobile App, Top 40 US Website Property, Top 5 US Mobile Site, Co-Founder and Chief Strategy Officer, Shawn Schwegman, dives into the search engine optimization and how to align your content to consumer behavior.
Busted Myths:
It is not about word count; it’s about the right words. In order to rank on Google, it comes down to understanding the network of content in the buyer’s journey.
It does not take six months to rank for search engine optimization. It takes two and half weeks if you understand the science and the network behind SEO.
Takeaways:
“The secret sauce isn’t in the data. The secret sauce is in the math that you use to write and process the data. I need to know as a marketer how I should prioritize my content roadmap. What matters in the lens of the consumer?” ~Shawn
“The data outside your walls matters ten times more than the data that you have inside your walls when it comes to aligning to consumer behavior.” ~Shawn
Create contextual relevance and a complete network of interconnected content on your site pages to help you rank higher on Google searches.
If consumers care about a content topic or question, so should your team. This forms a relationship with the consumer and builds trust while creating a complete SEO network on your site.
Career Advice: Don’t be afraid to make a mistake, focus on the data that you don’t have, and learn to manage your work life balance.
Links:
LinkedIn: https://www.linkedin.com/in/shawnschwegman/
Twitter: https://twitter.com/sschwegman
DemandJump: https://www.demandjump.com
Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
YouTube: https://www.youtube.com/channel/UCBKiCXYB00ZuVS0P8MIUT6w
A Data-Driven Marketing Leader, Entrepreneur, Top 10 Internet Retailer, Top 10 Mobile App, Top 40 US Website Property, Top 5 US Mobile Site, Co-Founder and Chief Strategy Officer, Shawn Schwegman, dives into the search engine optimization and how to align your content to consumer behavior.
Busted Myths:
- It is not about word count; it’s about the right words. In order to rank on Google, it comes down to understanding the network of content in the buyer’s journey.
- It does not take six months to rank for search engine optimization. It takes two and half weeks if you understand the science and the network behind SEO.
Takeaways:
- “The secret sauce isn’t in the data. The secret sauce is in the math that you use to write and process the data. I need to know as a marketer how I should prioritize my content roadmap. What matters in the lens of the consumer?” ~Shawn
- “The data outside your walls matters ten times more than the data that you have inside your walls when it comes to aligning to consumer behavior.” ~Shawn
- Create contextual relevance and a complete network of interconnected content on your site pages to help you rank higher on Google searches.
- If consumers care about a content topic or question, so should your team. This forms a relationship with the consumer and builds trust while creating a complete SEO network on your site.
- Career Advice: Don’t be afraid to make a mistake, focus on the data that you don’t have, and learn to manage your work life balance.
Links:
- LinkedIn: https://www.linkedin.com/in/shawnschwegman/
- Twitter: https://twitter.com/sschwegman
- DemandJump: https://www.demandjump.com
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
- YouTube: https://www.youtube.com/channel/UCBKiCXYB00ZuVS0P8MIUT6w
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.