A video has a bigger impact on marketing than most realize. Who better to shine a light on this topic other than Isaac Miranda, Video Marketing Strategist, Entrepreneur, and Managing Partner at TRO Video Production. Isaac joins host Casey Cheshire to talk about how impactful a video is to everyday life and maximize your knowledge on video marketing.      Busted Myths: If you have problems in your business, solve your business problems with a video, stop treating it like a website. Takeaways:  The rate of online consumption across a video is at a high of 70% Step one is to identify a business problem and what do we do about it.  The vocals put into a video will either make or break a video. Soundtracks are supposed to add, not take away from a video.  Action is everything, do something. An expensive camera doesn't necessarily equal a good video. Good shooting and production and even writing have a higher value for a good video. Video marketing is about solving problems.     Quote of the Show: “The person you’re trying to persuade, they have to see themselves in that video or that story or that problem and it’s gotta happen in the first 10 to 12 seconds” - Isaac Miranda Links: LinkedIn: https://www.linkedin.com/in/isaac-miranda-310b1432/  Website: https://trovideoproduction.com/   Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/FGaIe1xB5zo