Generating leads and driving a pipeline is essential to marketing today. But is it the number one factor for the best customer experience? A Revenue Leader, Host of the Sales Hacker Podcast, Founder of the Revenue Collective, Sam Jacobs, speaks to how to make your brand and experience stand out for the customer.   Takeaways: “Brand is the feeling that people have when they talk about your company.” ~Sam Jacobs Brands are created by the interaction that a customer has with your product, as well as, how you support the customer. This will spread goodwill about your company and bring in more prospects. Deliver more than what is expected of you for the customer. Reinventing an experience can be valuable to creating a great name for a brand. Create a personalized experience, even if it takes more time. Solve for the customer’s experience not your own efficiency. Use authentic language as opposed to corporate speech. Add a little human touch to the  business/office world. Career advice: The sooner you will take your life more seriously, the more successful you'll be.   Links: LinkedIn: https://www.linkedin.com/in/samfjacobs/ Twitter: https://twitter.com/samfjacobs Email: sam@revenuecollective.com Sales Hacker Podcast: https://www.saleshacker.com/listen/ Revenue Collective: https://www.revenuecollective.com   Busted Myths: Attribution is not the sole drive of success. There should be more of an emphasis on brand rather than email addresses in order to have a holistic approach to customer interactions.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/U0inHfVBjJU