Podcasting is one of the best ways to grow your audience, attract inbound leads, and share a message or thoughts with people around the world. Is your company creating podcasts?  A Thought Leader, Mentor, Entrepreneur, Podcaster, Co-founder and CRO at Speak On Podcasts, Mark Colgan, chats about the world of podcasting and why businesses should be utilizing this type of content.   Takeaways: One podcast interview can turn into evergreen content for all different platforms including your newsletter. It is all about the relevancy of the topic for your audience. Podcasts are a great way to chat with other thought leaders and corner the market without leaving your home. In general, they are free and can be recorded virtually. Podcasting is great for building a brand and serving a community, whereas, ads interrupt. When you have people listening to a podcast they are saying, “I am here to listen and I am here to learn.” “My sales strategy is not to sell. It’s actually to build a relationship with somebody. Have a conversation with somebody that leaves them with two things: Mark knows his stuff and I would quite like to go for a beer with Mark if he was ever in my city or town.” ~Mark Podcasts are one of the best ways to learn about what is happening right now. First learn the theory from books and then listen to podcasts for the tactics and what’s working right now.  Career Advice: Create an ecosystem around you. Build that value network around yourself sooner.   Links: LinkedIn: https://www.linkedin.com/in/markcolganmarketing/ Twitter: https://twitter.com/MarkPColgan Speak On Podcasts: https://speakonpodcasts.com   Busted Myths: There is a misconception about podcast audience size. Your ideal audience would be more niche and targeted rather than a broader audience. Think of relevancy rather than size. Podcasting is a brand building activity. It is not necessarily a demand or lead generation strategy.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/uI_IrldIfoA