Embark on a journey of truth about content marketing and all its advantages with bestselling author Michael Brenner, CEO of Marketing Insider Group! We reveal how to provide a unique level of value for buyers, content marketing ROI, why native advertising is not content marketing, and per usual punch myths right in the face! Takeaways Content marketing is a platform you own; it is owned media Create more content for the BEGINNING of the buyer’s journey A piece of content ≠ content marketing In the digital world, we know what buyers are asking! Social media does not count as content marketing Answer the basic questions for buyers Content marketing can show ROI on the four objectivesReach, engagement, conversion, retention Links Marketing Insider Group: https://marketinginsidergroup.com/ LinkedIn: https://www.linkedin.com/in/michaelbrenner/ The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again: https://marketinginsidergroup.com/the-content-formula Twitter: @BrennerMichael