The Hard Corps Marketing Show | The ROI of B2B Podcasts - Webinar - Hard Corps Marketing Show

March 31, 2022 • 59 Minutes

The ROI of B2B Podcasts - Webinar - Hard Corps Marketing Show - Episode #278

There is a lot of conversation going on about podcasts for B2B marketing, but is it hype? Is the success measurable? Aren’t there tons of them? Done correctly, Podcasts actually have 100% measurable $ ROI and benefits beyond that. The presenter is Casey Cheshire, B2B marketing author, thought leader, and prolific podcaster. With decades of experience as both a CMO and entrepreneurial CEO, Casey has helped hundreds of businesses connect with their biggest customers and achieve incredible growth. By the end of this epic presentation, you’ll be able to answer these questions: ~Why are podcasts the secret weapon for B2B growth?~Why the audience doesn’t actually matter~What’s measurable and what isn’t?~What is the direct client acquisition strategy?~What is the indirect client acquisition strategy?~Is it true this will create ridiculous amounts of content?~What other side bennies are there?~What does a launch involve? How hard is it?~How much time does it take ongoing? Ready to learn more? Check out:~Ringmaster's Website: https://ringmaster.com/~Text “LGF” 603-568-5325~Email: elena@ringmaster.com

There is a lot of conversation going on about podcasts for B2B marketing, but is it hype? Is the success measurable? Aren’t there tons of them?

Done correctly, Podcasts actually have 100% measurable $ ROI and benefits beyond that.

The presenter is Casey Cheshire, B2B marketing author, thought leader, and prolific podcaster. With decades of experience as both a CMO and entrepreneurial CEO, Casey has helped hundreds of businesses connect with their biggest customers and achieve incredible growth.

By the end of this epic presentation, you’ll be able to answer these questions:

~Why are podcasts the secret weapon for B2B growth?
~Why the audience doesn’t actually matter
~What’s measurable and what isn’t?
~What is the direct client acquisition strategy?
~What is the indirect client acquisition strategy?
~Is it true this will create ridiculous amounts of content?
~What other side bennies are there?
~What does a launch involve? How hard is it?
~How much time does it take ongoing?

Ready to learn more? Check out:
~Ringmaster's Website: https://ringmaster.com/
~Text “LGF” 603-568-5325
~Email: elena@ringmaster.com

Creators and Guests

Host

Casey Cheshire

CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.