The SCARIEST Part of Marketing 👻 ft. Kathy Guzmán Galloway | Hard Corps Marketing Show | Ep. # 383
Have you ever needed to navigate the haunting challenges of audience targeting and brand positioning? 👻 This week, I had a frightening conversation with Kathy Guzmán Galloway about some eerie subjects: identifying the right audience, the risks of broad targeting, and effective brand positioning. Tune in to the latest episode of the Hard Corps Marketing Show for insights that will keep your marketing strategy from going bump in the night!
Kathy is the CEO and Head Wizard at The Clarity Wizard, bringing over 20 years of CPG expertise to the table. ✨ With experience across more than 30 product categories, she’s a master in Brand Positioning, Brand Purpose, and Innovation. Join us to explore her magical insights this Halloween season! 🎃
Connect with Kathy:
- LinkedIn: https://www.linkedin.com/in/kathygalloway/
- Website: https://www.theclaritywizard.com/
- Instagram: https://www.instagram.com/yes_kg_is_me/
Shoutouts:
- Balloon Water: https://balloonwater.com/
- Dr. Bonnie Wilder: https://www.runningtheextramiles.com/about
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.