The Secret Recipe for Powerful Live Events ft Jane Serra | Hard Corps Marketing Show | Ep 409
How can you host successful webinars and live events that engage your audience?
In this episode, I sat down with Jane Serra, webinar strategy expert, marketing guru and VP of Growth Marketing at Daxtra. Jane shares her best practices for creating engaging webinars and live events that captivate and involve your audience. From ensuring interactivity to partnering with others, Jane provides actionable strategies for maximizing the value of your virtual events.
Jane discusses the importance of rebranding the term "webinar" to keep it fresh and relevant, debunking the myth that webinars are outdated. She also emphasizes the benefits of repurposing webinar content, ungating recordings, and incentivizing attendance through charitable donations.
In this episode, we cover:
- How to make your webinars more engaging and interactive
- The importance of repurposing content and ungating recordings
- The power of incentivizing attendance through charitable donations
- Jane’s personal journey into marketing and her advice for young marketers.
If you're looking to level up your webinar strategy and make your virtual events stand out, this episode is packed with valuable insights you won't want to miss!
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Connect with Jane:
- LinkedIn: https://www.linkedin.com/in/janeserra/
- Company website: http://www.daxtra.com/
- Podcast: womeninb2bmarketing.com/
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- YouTube: https://youtu.be/cZTmtR_3qIk
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.