The Silver Bullet - Mark Donnigan - Hard Corps Marketing Show - Episode # 308
Want to know the true secret to growing a business? Psst, it’s the customers. This week's episode will make your company start caring about its customers. Today’s guest is Mark Donnigan, Virtual CMO at Growth Stage Marketing. Listen in as Mark joins host, Casey Cheshire, and shares his hack on building a better relationship with your customers through excellent business strategy.
Busted Myths:
- Companies can have a great strategy and never lose customers.
Takeaways:
- Learn your competitor's tools, then learn their process, and then implement it. It is all about driving more usage and purchase of their solution. It is not actually about selling our products.
- Just because you hire someone who is good on paper does not mean that they are going to be great. Actions speak louder than words.
- Get on sales calls and go to sales calls. This will help you learn about your customers and about other businesses.
- No matter what you have going on with your business. The customers most likely will not care. They only care about what they will get out of it. They only care if it has anything to do with them.
- Marketing podcasts are a great way to get real-time marketing information. Marketing books are typically made within the year while podcasts are made almost every week.
- Diversity of thought is required because without it, we would fail. We would not execute meetings well it will lead to no business impact.
- It's more important to get any information to your customers. Make it readily available, and make it easily accessible for your customer.
Quote of the Show:
- “The customer does not care about us. They only care about them.” (11:28)
Book Recommendations:
- Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney
Links:
- LinkedIn: https://www.linkedin.com/in/markdonnigan/
- Website: https://growthstage.marketing/
- Podcast: https://www.owltail.com/people/ORNFP-mark-donnigan/appearances
- Company Youtube: https://www.youtube.com/channel/UCWivu309kk1u1P9jrcv3jLA
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
- YouTube: https://youtu.be/5MrbOivXAz8
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.