Class is in session this episode with marvelous social media scholar Dr. Leila Samii, Assistant Professor of Marketing at Southern New Hampshire University! Take a seat as we get schooled on the significance of empowering brand advocates, how to build relationships with a target audience, why some companies still don’t do social, and the myths that get smashed! Takeaways Stop only selling on social; that approach alienates people who just want to learn about the brand 58% of companies don’t know their brand advocates; identify & use them! Social media is all about content; providing it educates people about your brand! Be social on social media; engage through likes, shares, & comments with your target audience A first step in building brand awareness is following keywords related to your brand Measure your strategy to be more intentional with content & to deliver what the audience actually wants Links Twitter: @reallyleila LinkedIn: https://www.linkedin.com/in/reallyleila Website: https://reallyleila.com/ Cheshire Impact: www.cheshireimpact.com