The Ten Commandments of Storytelling - Maury Rogow - Hard Corps Marketing Show #252

The Ten Commandments of Storytelling - Maury Rogow - Hard Corps Marketing Show #252

Marketers need to be great storytellers in order to produce great brand stories. But what makes a great storyteller? What are the essential pillars of storytelling? A Thought Leader, Actor, Entrepreneur, Speaker, Feature Film and Commercial Producer, Author of Rise of the Entrepreneur, CMO at The Video Bot, CEO of RIP Media Group, Maury Rogow, shares his expert knowledge of storytelling and improving customer experience.   Takeaways: “You got to pick your audience, the best product does not win - the best story wins, and you got to put a stake in the ground and say this is what I stand for.” ~Maury “It’s not the passion in your product. It is the passion for solving the customer’s problem with your product. That’s a huge difference.” ~Maury Introducing the CORE technique: Create Once Repurpose Everywhere. This technique helps take one video and turn it into 20+ different pieces of content while still portraying your company’s core story. The Bonus Commandment of Storytelling: The Ticking Clock. You have to create a sense of urgency so people have to take action instead of waiting to purchase. Career Advice: Do it your way. Don’t try to be someone else.   Links: LinkedIn: https://www.linkedin.com/in/mauryrogow/ Twitter: https://twitter.com/RIPmediagroup Personal website: https://mauryrogow.com Rip Media Group: https://ripmediagroup.com The Video Bot: https://www.thevideobot.com The 10 Commandments of Storytelling: https://resources.ripmediagroup.com/the-stuff-10-rules/   Busted Myths: Everybody has competition. Everybody is competing and has a thousand competitors, whether they are small or large you just don’t know it. The best product does not win, the best story wins.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/M3fcN5tQfV0

Marketers need to be great storytellers in order to produce great brand stories. But what makes a great storyteller? What are the essential pillars of storytelling?

A Thought Leader, Actor, Entrepreneur, Speaker, Feature Film and Commercial Producer, Author of Rise of the Entrepreneur, CMO at The Video Bot, CEO of RIP Media Group, Maury Rogow, shares his expert knowledge of storytelling and improving customer experience.



 

Takeaways:

  • “You got to pick your audience, the best product does not win - the best story wins, and you got to put a stake in the ground and say this is what I stand for.” ~Maury
  • “It’s not the passion in your product. It is the passion for solving the customer’s problem with your product. That’s a huge difference.” ~Maury
  • Introducing the CORE technique: Create Once Repurpose Everywhere. This technique helps take one video and turn it into 20+ different pieces of content while still portraying your company’s core story.
  • The Bonus Commandment of Storytelling: The Ticking Clock. You have to create a sense of urgency so people have to take action instead of waiting to purchase.
  • Career Advice: Do it your way. Don’t try to be someone else.



 

Links:



 

Busted Myths:

  • Everybody has competition. Everybody is competing and has a thousand competitors, whether they are small or large you just don’t know it. The best product does not win, the best story wins.



 

Ways to Tune In:

Creators and Guests

Casey Cheshire
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.
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