The Wizard of Customer Insights ft Carlos Hidalgo | Hard Corps Marketing Show | Ep 407
How can understanding customer insights and marketing fundamentals drive business success?
In this episode of The Hard Corps Marketing Show, I sat down with Co-Founder & CEO of Digital Exhaust, Carlos Hidalgo, a seasoned marketing leader with decades of experience. Carlos brings his expertise in focusing on customer insights and core marketing principles, emphasizing the importance of deeply understanding your customers rather than chasing the latest trends or technologies.
Carlos explains why knowing your customers and concentrating on key areas like customer experience, brand truth, and proper onboarding can have a significant impact on business growth. He shares practical advice on how to conduct customer interviews and use those insights to shape your marketing strategies. Carlos also highlights how his company helps other organizations implement these fundamental practices for long-term success.
In this episode, we cover:
- The importance of understanding customer insights in marketing
- How focusing on customer experience, brand truth, and onboarding drives business success
- Practical tips for conducting customer interviews and applying those insights
- How Carlos' company helps businesses implement these essential marketing practices
If you're looking to improve your marketing strategy and achieve sustainable growth, this episode is packed with invaluable advice you won't want to miss!
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Connect with Carlos:
- LinkedIn: https://www.linkedin.com/in/carlosahidalgo/
- Twitter: www.x.com/cahidalgo
- Instagram: https://www.instagram.com/cahidalgo_/
- The Unamerican Dream Book: https://a.co/d/91lIqwt
- Driving Demand Book: https://a.co/d/9LTVKsX
- The Marketing Blender Company website: https://www.themarketingblender.com/
- Digital Exhaust Company Website: https://digitalexhaust.co/
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- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
- Youtube: https://youtu.be/MsLaPWqbu_A
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.