Unleash Your Primal Brain - Tim Ash - Hard Corps Marketing Show #251
To understand marketing you first need to understand the essential core of human beings. It’s time to learn about the foundations of what makes a person tick to then recognize how to best influence them.
A Marketing Thought Leader, Visionary, Keynote Speaker, Forbes Top 10 Online Marketing Expert, Entrepreneur Magazine Top 15, Best Selling Author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversations and now Unleash Your Primal Brain: The Essential Field Guide For Modern Marketers, Chief Strategy Advisor at SiteTuners, Tim Ash, dives into the exciting new discipline of neuromarketing and unconscious persuasion.
Takeaways:
As a marketer, spend less time on the new technology and latest updates. Instead, focus on the evolutionary psychology basis of influencing people.
Elicit strong emotions to help your audience create memorable experiences about your brand. The brain is a big ignoring machine - influence those emotions!
Stories are fundamentally about the narrative of causality in the world. They are for us to get experience without going through the process. They are there to reinforce cultural beliefs and values.
Acknowledge people for who they are and make them feel seen with attention and intention. Ask questions, personalize, and unlock their passions to connect on a deeper level.
Career Advice: Understand who you are and look for the environments that you will thrive in.
Links:
LinkedIn: https://www.linkedin.com/in/timash/
Twitter: https://twitter.com/tim_ash
TimAsh.com: https://timash.com
PrimalBrain: https://primalbrain.com
SiteTuners: https://sitetuners.com
Busted Myths:
The lie of rationality - there’s this notion that if we only made rational decisions, the world would be a better place. No decision can be made without emotions.
Ways to Tune In:
iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
YouTube - Full video - https://youtu.be/ClQIQR7XzSY
To understand marketing you first need to understand the essential core of human beings. It’s time to learn about the foundations of what makes a person tick to then recognize how to best influence them.
A Marketing Thought Leader, Visionary, Keynote Speaker, Forbes Top 10 Online Marketing Expert, Entrepreneur Magazine Top 15, Best Selling Author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversations and now Unleash Your Primal Brain: The Essential Field Guide For Modern Marketers, Chief Strategy Advisor at SiteTuners, Tim Ash, dives into the exciting new discipline of neuromarketing and unconscious persuasion.
Takeaways:
- As a marketer, spend less time on the new technology and latest updates. Instead, focus on the evolutionary psychology basis of influencing people.
- Elicit strong emotions to help your audience create memorable experiences about your brand. The brain is a big ignoring machine - influence those emotions!
- Stories are fundamentally about the narrative of causality in the world. They are for us to get experience without going through the process. They are there to reinforce cultural beliefs and values.
- Acknowledge people for who they are and make them feel seen with attention and intention. Ask questions, personalize, and unlock their passions to connect on a deeper level.
- Career Advice: Understand who you are and look for the environments that you will thrive in.
Links:
- LinkedIn: https://www.linkedin.com/in/timash/
- Twitter: https://twitter.com/tim_ash
- TimAsh.com: https://timash.com
- PrimalBrain: https://primalbrain.com
- SiteTuners: https://sitetuners.com
Busted Myths:
- The lie of rationality - there’s this notion that if we only made rational decisions, the world would be a better place. No decision can be made without emotions.
Ways to Tune In:
- iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
- YouTube - Full video - https://youtu.be/ClQIQR7XzSY
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.