Join us in the marketing lab to discover the secrets of content strategy with the ingenious Rebecca Lieb, founding partner & analyst at Kaleido Insights! We unveil the importance of experimenting with content strategy, the value your internal team holds to help generate content, the difference between content strategy and content marketing, and per usual smash up myths! Takeaways Avoid being a content factory; quality over quantity No content = no marketing Content strategy is deciding the what, how to, & why 3 content marketing buckets: inform/educate, entertain, & utility Content marketing is the execution of a content strategy Make a plan to measure strategy & metrics in relation to what matters internally Ask how is the content helping the business? Links Kaleido Insights: http://www.kaleidoinsights.com/ Website: http://rebeccalieb.com/ Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy: https://www.amazon.com/Content-Particle-Marketing-Definitive-Strategy/dp/0749479752 LinkedIn: https://www.linkedin.com/in/rebeccalieb Twitter: @lieblink