UNLOCK Your Team’s True Potential ft Jasmine Martirossian | Hard Corps Marketing Show | Ep 425
How can human-centered marketing and smarter tech choices future-proof your team?
In this episode of The Hard Corps Marketing Show, I sat down with Jasmine Martirossian, Chief Strategy and Marketing Officer at Strategy Ark. Jasmine brings a bold, people-first perspective to marketing leadership, challenging outdated tactics and reshaping how teams use technology, communicate, and build standout strategies.
Jasmine breaks down why originality beats imitation, why most banner ads are a waste of money, and how investing in your team’s strengths can unlock massive growth. She also shares why mastering just a few key tools is more powerful than chasing the latest shiny tech.
In this episode, we cover:
- Why the human element is the key to effective marketing and tech use
- How to stop wasting time on outdated tactics like banner ads
- Why originality and bold thinking will set your brand apart
- How to balance AI with creativity, empathy, and real-world experience
If you’re ready to stop copying competitors and start leading with clarity and confidence, this episode is packed with practical strategies to help your marketing team thrive!
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Connect with Jasmine:
- LinkedIn: https://www.linkedin.com/in/jasmine-martirossian/
- Twitter: https://x.com/jasminemar
- Company website: https://strategyark.com/
- Book: https://www.amazon.com/stores/author/B001KCE3KU
- Email: jasmine@strategyark.com
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- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
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- YouTube: https://youtu.be/m5kBUi9dYRU
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.