Unlocking AI’s Real Impact in Marketing ft Craig Rosenberg | Hard Corps Marketing Show | Ep 453
How can AI drive real impact in your marketing and sales teams beyond just ROI?
In this episode of The Hard Corps Marketing Show, I sat down with Craig Rosenberg, a B2B marketing thought leader and Chief Platform Officer at Scale Venture Partners. Craig brings his deep experience in go-to-market strategy and AI transformation, sharing how companies can truly leverage artificial intelligence to increase productivity, empower teams, and prepare for the next wave of innovation.
Craig challenges the misconception that AI isn’t delivering results, explaining why the focus shouldn’t be on ROI alone. Instead, he highlights the massive productivity gains AI is already bringing to marketing teams; automating tasks like messaging, research, and workflows. He also breaks down the phases of AI adoption, the rise of the “go-to-market engineer,” and why companies must invest in AI literacy and experimentation to stay competitive.
In this episode, we cover:
- Why AI’s true short-term value is productivity, not just ROI
- How marketing teams are using AI for tasks like drafting messaging and conducting research
- The three phases of AI adoption and what they mean for your business
- The emergence of the “go-to-market engineer” and why this role is critical for AI success
If you’re ready to move past the AI hype and start seeing real, team-level results, this episode is packed with insights you won’t want to miss!
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Connect with Craig:
- Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/
- Craig’s Twitter: https://x.com/funnelholic
- Scale Venture Partners website: https://www.scalevp.com/
- Podcast, The Transaction: https://thetransactionpod.com/
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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.