Unlocking Marketing Success Through Connection ft Lina Tonk | Hard Corps Marketing Show | Ep 457
How can customer connection transform your marketing strategy and drive authentic growth?
In this episode of The Hard Corps Marketing Show, I sat down with Lina Tonk, CMO at Recurly and seasoned marketing leader. Lina shares her expertise on why regular, direct conversations with customers are essential to building meaningful marketing strategies that truly resonate.
Lina breaks down the myth that marketing strategies can succeed without customer interaction and explains how repeated engagement uncovers evolving customer needs. She dives into the importance of tailoring events and campaigns based on customer preferences, balancing virtual and in-person connections, and fostering a community that turns customers into authentic brand advocates.
In this episode, we cover:
- Why talking to your customers frequently is critical for effective marketing
- How to personalize engagement based on deep customer insights
- The power of in-person vs. virtual events and respecting customer preferences
- Measuring ROI beyond leads, including sentiment and sales alignment
- The human element at the core of SaaS marketing and leadership
If you’re ready to build a customer-first marketing approach that drives long-term growth, this episode is packed with actionable insights you won’t want to miss!
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Connect with Lina:
- LinkedIn: https://www.linkedin.com/in/linamtonk/
- Twitter: https://x.com/linatonk?lang=en
- Recurly’s Company website: https://recurly.com/?utm_medium=social&utm_source=linkedin&utm_campaign=2022-04-li-page&utm_content=recurly-homepage
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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.