Do you know how to write a great business article? Well, you better roll your sleeves up and get typing in this week’s episode. Today we have James Scherer, VP of Strategy at Codeless and uSERP. James discusses with Casey Cheshire how to write your business's articles for succession. James gives us his tips and tricks on how you can optimize your articles in order to achieve excellent content. Tune in to this mind-blowing episode.     Busted Myths: Every content piece and blog article that you produce has to be an absolute standout, and amazing in order for you to have a successful SEO strategy. Takeaways: Your business content strategy doesn't have to be the best thing ever written, but you need to have the intention with every content piece that it will be ranked highly. If you use the tools that are out there, your company is going to grow more quickly. Do not publish a blog article that your business's clients, users, and customers aren't going to wanna read because the whole point is content marketing, not just content. If you want to make a blog post, make sure you add in target key phrases. This will increase the significant search volume on that post.  Align your company with whatever is currently ranking high. Once this is done, you can start to add unique and new content to promote your brand. When writing an article, only write up to 2,000 words and stop writing before the added audio/video/images.  When publishing your article, make sure it is supported with internal backlinking through all your relevant content on your site. See how it performs over a three-month period.     Quote of the Show: “This is content marketing. It is not just content creation.” (07:53) Links: Twitter: https://twitter.com/JDScherer  LinkedIn: https://www.linkedin.com/in/james-scherer-94709830/  Website: https://userp.io/ and https://codeless.io/  Personal Website: https://jdscherer.wordpress.com/  Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/4mhcl7c_rQk  Podbean: https://www.hardcorpsmarketing.com/e/what-is-going-to-stick-james-scherer-hard-corps-marketing-show-episode-312/?token=f1c6be1229d6d236f0f6046ebc3fa714