Before you begin your company, have you recognized what your business represents or stands for? No? Well, buckle up because we are driving right into this educational episode. Today we have Jeremy Woolf, Fractional CMO at RingRx. Jeremy discusses with Casey Cheshire how to start up your company correctly without any mistakes. Jeremy gives us his tips and tricks on managing your focus more on the product and customers before you start spending all your money in the wrong places. Tune in to this fantastic episode.     Busted Myths: Early Stage companies don’t need to invest in company branding. Takeaways: When starting up a company, start off small. Don’t spend your money right away. Start by creating a website, a logo for yourself, and a name you would like.  The number one thing that will make your customers become drawn to your company is, word of mouth. Having pre-existing customers or business partners that can help spread the word about your company will help it get off the ground. Spend your money on the product of your company and not reinvent it. Know what your product is going for before you start tweaking your business. Do the research on your business and potential customers. Figure out how you would like to market your product and who your target audience is. Be open to feedback. Reach out to colleagues or business partners and see what opinions or advice they have to give. Don’t let one negative opinion change your whole company. Gather a lot of feedback before you make some changes. If you are struggling with thinking of ideas for your company, take a break. Go for a walk or chat with a coworker and trade some ideas. Taking a small break can help restart your brain. Recognize the core and the heart of your brand before you start launching your company. You want to figure out what makes you stand out above the rest.     Quote of the Show: “Don't let the last piece of feedback be the thing that shapes your product or service” (08:28)     Shoutouts: Youtuber - Alex the Analyst      Links: Twitter: https://twitter.com/jeremywoolf LinkedIn: https://www.linkedin.com/in/jeremywoolf/ Website: https://ringrx.com/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/-03Fge-Nvt0 Podbean: https://www.hardcorpsmarketing.com/e/what-your-business-represents-and-stands-for-jeremy-woolf-hard-corps-marketing-show-episode-310/?token=f3357feeb641fba75d7034c171cc0d32