Your Head of Demand Gen Should Be FIRED! ft Anthony Enrico | Hard Corps Marketing Show | Ep 411
How can you prepare your startup for success before hiring a Head of Demand Generation?
In this episode, I sat down with Anthony Enrico, Founder and CEO of Lean Scale, to discuss the crucial steps that startups and scale-ups must take before hiring a Head or VP of Demand Generation. Anthony shares his expertise on why many companies make the mistake of rushing into this decision without the right foundation, often leading to failure.
Anthony explains that before bringing on a Demand Gen leader, companies need to establish a proven sales process, which ensures alignment between sales and marketing efforts. Strong product positioning is also key, as it helps the company communicate its value effectively. Additionally, building robust content operations, understanding your ideal customer profile (ICP) and personas, and having a well-structured tech stack are all essential for creating the right environment for demand generation to thrive.
In this episode, we cover:
- Why laying the groundwork before hiring a Demand Gen leader is crucial for success
- How establishing a sales process and developing clear product positioning set the foundation for growth
- Why understanding your ICP and building solid content operations ensures scalable success
- Anthony’s advice on the importance of consistent, quality efforts and relationship-building for long-term growth
If you’re looking to effectively scale your business, this episode is packed with actionable insights that you won’t want to miss!
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- LinkedIn: https://www.linkedin.com/in/anthonyenrico/
- LeanScale: https://leanscale.team/
- YouTube Channel: https://www.youtube.com/@LeanScale
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- Youtube: https://youtu.be/UFT1g5RxFLY
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.