The REAL Marketer - Stephanie Cox - Hard Corps Marketing Show #247

The REAL Marketer - Stephanie Cox - Hard Corps Marketing Show #247

We often see a sales leader become the head of sales and marketing departments. But is a marketing leader just as qualified to lead sales? How can marketers assist in making sales’ jobs easier? A Marketing Thought Leader, Host of the REAL Marketers podcast, Member of The Revenue Collective, VP of Sales and Marketing at Lumavate, Stephanie Cox, dives into why marketing leaders can lead sales and how to align both marketing and sales teams.   Takeaways: As marketers we need to walk a mile in sales’ shoes in order to better understand how we can make their jobs easier and solidify marketing and sales alignment. Own the pipeline number! Believe in your team and commit to having a shared revenue goal with sales. Leadership is all about hiring the right talent and knowing when to stop over supervising. Instead ask your team how you can help them be successful. “If you tell people what success looks like and you empower them, they are going to work really hard for you. By nature people want to be successful. No one wants to fail” ~Stephanie Career Advice - Believe in yourself and let your voice be heard.   Links: LinkedIn: https://www.linkedin.com/in/stephaniecox/ Twitter: https://twitter.com/stephaniecox04 Lumavate: https://www.lumavate.com Real Marketers Podcast: https://podcasts.apple.com/us/podcast/real-marketers/id1441675127?mt=2 Brandon Rhoten’s episode: https://www.hardcorpsmarketing.com/e/where-s-the-social-brandon-rhoten-hard-corps-marketing-show-237/   Busted Myths: Marketing can lead sales. Great marketers have always been riding along with sales through sales call participation or understanding the pipeline. Marketers have always been a part of sales without having to carry a bag.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/Hgo_r4xIqkA

We often see a sales leader become the head of sales and marketing departments. But is a marketing leader just as qualified to lead sales? How can marketers assist in making sales’ jobs easier?

A Marketing Thought Leader, Host of the REAL Marketers podcast, Member of The Revenue Collective, VP of Sales and Marketing at Lumavate, Stephanie Cox, dives into why marketing leaders can lead sales and how to align both marketing and sales teams.



 

Takeaways:

  • As marketers we need to walk a mile in sales’ shoes in order to better understand how we can make their jobs easier and solidify marketing and sales alignment.
  • Own the pipeline number! Believe in your team and commit to having a shared revenue goal with sales.
  • Leadership is all about hiring the right talent and knowing when to stop over supervising. Instead ask your team how you can help them be successful.
  • “If you tell people what success looks like and you empower them, they are going to work really hard for you. By nature people want to be successful. No one wants to fail” ~Stephanie
  • Career Advice - Believe in yourself and let your voice be heard.



 

Links:



 

Busted Myths:

  • Marketing can lead sales. Great marketers have always been riding along with sales through sales call participation or understanding the pipeline. Marketers have always been a part of sales without having to carry a bag.



 

Ways to Tune In:

Creators and Guests

Casey Cheshire
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.
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