Displaying 271 - 300 of 461 in total
The Power of Brand - Sam Jacobs - Hard Corps Marketing Show #191
Generating leads and driving a pipeline is essential to marketing today. But is it the number one factor for the best customer experience? A Revenue Leader, Host of th...
A Coach’s Advice on ABM - Masha Finkelstein - Hard Corps Marketing Show #190
Hit a roadblock while planning your account based marketing approach? Not sure if account based is a good strategy for your company? A Marketing Leader and Coach, Best...
A Marketing Instructor’s Guide to AI - Mike Kaput - Hard Corps Marketing Show #189
Artificial intelligence has been gaining popularity in the marketing world. How do you find if AI makes sense for your company? What should you know before purchasing ...
Email Design or Distraction? - Brandon Walton - Hard Corps Marketing Show #188
With new technology comes new possibilities. HTML5 has allowed marketers to expand their design creativity. However, where is the line between creative design and func...
A Marketer’s Recipe: Creativity, AI & Data - Carla Ferber - Hard Corps Marketing Show #187
Technology and the market are constantly changing. Creativity and automation can assist in keeping up with daily technology changes. An International Marketing Leader,...
Account Pursuit vs. ABM - Tracy Eiler - Hard Corps Marketing Show #186
A Marketing and Sales Thought Leader, SAS Marketing Executive, Co-Author of “Aligned to Achieve: How to Unite Your Sales & Marketing Teams into a Single Force for Grow...
The Economic Fortune Teller - Steph Smith - Hard Corps Marketing Show #185
The current economy is unlike any we have encountered before. How should we prepare now for the future economy? A Growth Marketer, Founder of Integral Labs, Writer, Se...
The Marketing Metrics that Matter - Alon Waks - Hard Corps Marketing Show #184
As marketers, we know that metrics are powerful tools. How do we choose the key performance indicators (KPI) that matter most for our company’s target audience? A SAS...
The Content Miner - Kristen Sweeney - Hard Corps Marketing Show #183
Every business needs quality content. It allows a company to bring in more business by engaging with current and prospective customers. However, content creation can o...
Marketing Tact-tegic! - Jay Gordman - Hard Corps Marketing Show #182
How do we balance being tactical and strategic? If you spend too much time on one concept a company’s marketing campaign could fall flat. A Digital Marketing Leader, ...
“The Human Way” - Hilary Corna - Hard Corps Marketing Show #181
Let’s bring humanity back into business! In a world full of automation, we sometimes get caught up in all of the technology and start treating our customers like machi...
Start Ugly - Chris Krimitsos - Hard Corps Marketing Show #180
Have you or even your marketing team ever thought of a great idea, but then you keep thinking about it and thinking about it and then you never start? A Speaker, Autho...
The Marketing Mechanic - Sue Grabowski - Hard Corps Marketing Show #179
Marketing has a reputation of only thinking of the bells and whistles. There is a riff between them and other departments. How do we communicate with other departments...
Deciphering Data Visualization - Emilie Sanders Lee - Hard Corps Marketing Show #178
The data does not lie! Learning how to read metrics and understand the story they are telling is essential to discovering the impact of your marketing campaigns. A Da...
The Virtual Events Virtuoso - Cassandra Jowett - Hard Corps Marketing Show #177
Virtual events are a great alternative way to promote your product and discuss new concepts. However, they are not a cut and paste mold from in person events. They hav...
The Prophet of Profit - Jessica Fewless - Hard Corps Marketing Show #176
Account Based Marketing has gained momentum with business to business companies, but how do we utilize accounts that fit our ideal customer profile to create the most ...
Making Sense of the Martech Madness - Ashley Anger - Hard Corps Marketing Show #175
There are so many different alluring marketing tools out there, it can be difficult to choose! What will work for your company now? Where do you want your company to b...
Marketing Projection Pandemonium - George Jacob - Hard Corps Marketing Show #174
The pandemic has turned all markets upside down. There are many unknowns in what is to come. How do we create our projected goals? What do we do now to be ok when the ...
Metric Madness - Christopher Doran - Hard Corps Marketing Show #173
In today’s marketing world we are always looking for the next great thing and want more clients instantly. But where does the line get drawn between the value of quant...
DJ Digital Strategy - Ryan Phelan - Hard Corps Marketing Show #172
What are similarities and differences between B2B and B2C marketing tactics? Why are people closet marketers? How do we make sure our outward facing messages are clear...
The Change Rockstar - Brent Walters - Hard Corps Marketing Show #171
The world is constantly evolving and changing. Marketing is no exception! How should we prepare for the unexpected and look towards the future of marketing? A Marketin...
Valuable Partner Marketing - David Portnowitz - Hard Corps Marketing Show #170
Marketers in partner-driven businesses can do all sorts of great things for their partners, but if it does not relate back to how the partners can use it to drive more...
Customer Experience for Dummies - Kyle Lacy - Hard Corps Marketing Show #169
As marketing professionals we know that customer experience is key to a successful brand. Understanding the customer needs and finding a unique approach to engaging th...
Capturing The Voice of The Customer - Angelo Ponzi - Hard Corps Marketing Show #168
As marketers, we know how to talk about our product or service, but do we know how all of this is articulated from the voice of the customer? A Marketing Leader, Busi...
The Power of Influencer Marketing - Neal Schaffer - Hard Corps Marketing Show #167
People may think that Influencer Marketing is only for business to consumer companies and that business to business buyers are not engaging as much as B2C buyers. They...
The Two Sides of Marketing - Carrie Hankey - Hard Corps Marketing Show #166
Some people see and use their marketing department as a print shop, but marketing is so much more than font, colors, and polished collateral. A Marketing Leader, Growt...
Make Decisions Like a CMO - Casey Slaughter Stanton - Hard Corps Marketing Show #165
A CMO does not have time to waste, as they are focused on driving revenue for the company. Marketers that are executing campaigns, need to be thinking in the same mann...
The Best of ABM - Casey Cheshire & Christina Anderson - Hard Corps Marketing Show #164
There is a lot of talk about Account Based Marketing in the B2B space. To help separate the practical from the fluff, Casey Cheshire, the Host of The Hard Corps Market...
Distributing Content as Breaking News - Chris Walker - Hard Corps Marketing Show #163
Most companies will invest in ads as a way to drive direct response conversions. The prospect clicks, is taken to another page, and then has to fill out a form to down...
Connecting the Dots with Buyer Personas - Vicki O’Neill - Hard Corps Marketing Show #162
Your team may have your business’ ideal customer profile defined, but does it have an understanding of its buyer personas? A Marketing Leader, Persona Creator, Podcast...