Displaying 241 - 270 of 423 in total
The Content Miner - Kristen Sweeney - Hard Corps Marketing Show #183
Every business needs quality content. It allows a company to bring in more business by engaging with current and prospective customers. However, content creation can o...
Marketing Tact-tegic! - Jay Gordman - Hard Corps Marketing Show #182
How do we balance being tactical and strategic? If you spend too much time on one concept a company’s marketing campaign could fall flat. A Digital Marketing Leader, ...
“The Human Way” - Hilary Corna - Hard Corps Marketing Show #181
Let’s bring humanity back into business! In a world full of automation, we sometimes get caught up in all of the technology and start treating our customers like machi...
Start Ugly - Chris Krimitsos - Hard Corps Marketing Show #180
Have you or even your marketing team ever thought of a great idea, but then you keep thinking about it and thinking about it and then you never start? A Speaker, Autho...
The Marketing Mechanic - Sue Grabowski - Hard Corps Marketing Show #179
Marketing has a reputation of only thinking of the bells and whistles. There is a riff between them and other departments. How do we communicate with other departments...
Deciphering Data Visualization - Emilie Sanders Lee - Hard Corps Marketing Show #178
The data does not lie! Learning how to read metrics and understand the story they are telling is essential to discovering the impact of your marketing campaigns. A Da...
The Virtual Events Virtuoso - Cassandra Jowett - Hard Corps Marketing Show #177
Virtual events are a great alternative way to promote your product and discuss new concepts. However, they are not a cut and paste mold from in person events. They hav...
The Prophet of Profit - Jessica Fewless - Hard Corps Marketing Show #176
Account Based Marketing has gained momentum with business to business companies, but how do we utilize accounts that fit our ideal customer profile to create the most ...
Making Sense of the Martech Madness - Ashley Anger - Hard Corps Marketing Show #175
There are so many different alluring marketing tools out there, it can be difficult to choose! What will work for your company now? Where do you want your company to b...
Marketing Projection Pandemonium - George Jacob - Hard Corps Marketing Show #174
The pandemic has turned all markets upside down. There are many unknowns in what is to come. How do we create our projected goals? What do we do now to be ok when the ...
Metric Madness - Christopher Doran - Hard Corps Marketing Show #173
In today’s marketing world we are always looking for the next great thing and want more clients instantly. But where does the line get drawn between the value of quant...
DJ Digital Strategy - Ryan Phelan - Hard Corps Marketing Show #172
What are similarities and differences between B2B and B2C marketing tactics? Why are people closet marketers? How do we make sure our outward facing messages are clear...
The Change Rockstar - Brent Walters - Hard Corps Marketing Show #171
The world is constantly evolving and changing. Marketing is no exception! How should we prepare for the unexpected and look towards the future of marketing? A Marketin...
Valuable Partner Marketing - David Portnowitz - Hard Corps Marketing Show #170
Marketers in partner-driven businesses can do all sorts of great things for their partners, but if it does not relate back to how the partners can use it to drive more...
Customer Experience for Dummies - Kyle Lacy - Hard Corps Marketing Show #169
As marketing professionals we know that customer experience is key to a successful brand. Understanding the customer needs and finding a unique approach to engaging th...
Capturing The Voice of The Customer - Angelo Ponzi - Hard Corps Marketing Show #168
As marketers, we know how to talk about our product or service, but do we know how all of this is articulated from the voice of the customer? A Marketing Leader, Busi...
The Power of Influencer Marketing - Neal Schaffer - Hard Corps Marketing Show #167
People may think that Influencer Marketing is only for business to consumer companies and that business to business buyers are not engaging as much as B2C buyers. They...
The Two Sides of Marketing - Carrie Hankey - Hard Corps Marketing Show #166
Some people see and use their marketing department as a print shop, but marketing is so much more than font, colors, and polished collateral. A Marketing Leader, Growt...
Make Decisions Like a CMO - Casey Slaughter Stanton - Hard Corps Marketing Show #165
A CMO does not have time to waste, as they are focused on driving revenue for the company. Marketers that are executing campaigns, need to be thinking in the same mann...
The Best of ABM - Casey Cheshire & Christina Anderson - Hard Corps Marketing Show #164
There is a lot of talk about Account Based Marketing in the B2B space. To help separate the practical from the fluff, Casey Cheshire, the Host of The Hard Corps Market...
Distributing Content as Breaking News - Chris Walker - Hard Corps Marketing Show #163
Most companies will invest in ads as a way to drive direct response conversions. The prospect clicks, is taken to another page, and then has to fill out a form to down...
Connecting the Dots with Buyer Personas - Vicki O’Neill - Hard Corps Marketing Show #162
Your team may have your business’ ideal customer profile defined, but does it have an understanding of its buyer personas? A Marketing Leader, Persona Creator, Podcast...
Video Marketing Entertainment - Todd Hartley - Hard Corps Marketing Show #161
Marketers buy into the idea that people have short attention spans, so their focus gets put onto keeping the content short. A Keynote Speaker, 5x Telly Winner, Digital...
Creating a Content Ecosphere - Chris Austin - Hard Corps Marketing Show #160
Marketers put a lot of time into creating great pieces of content, however creating the content is only the halfway point. A Marketing Leader in Content & Brand Strate...
Building Trust Through Marketing Transparency - Juliana Casale - Hard Corps Marketing Show #159
B2B marketers are not marketing to businesses, they are marketing to people at those businesses. What will win people over when deciding who they should buy from? The ...
The Marketing Matchmaker - Joe Koufman - Hard Corps Marketing Show #158
At the end of the day, when a company hires you, whether it is for a job, or they purchase your business’ product or service, is it because of your history and resume ...
Quantifying Marketing for Megadeals - Christopher Engman - Hard Corps Marketing Show #157
How do you know if your business is not investing enough in marketing if all the different marketing touch points are attributed to just one touch point, the last touc...
ABM for the Customer Journey - Megan Heuer - Hard Corps Marketing Show #156
With buyers having so much digital content at their fingertips, they are doing a lot of their own research when it comes to purchasing a product or service. This can l...
Everyday ABM - Nikki Nixon - Hard Corps Marketing Show #155
You may have heard about account-based marketing, all of the technology associated with it, all of the planning that goes into it, and then the cross-departmental coll...
The GDPR & CCPA Marketing Experience - Jodi Daniels - Hard Corps Marketing Show #154
You may have updated your privacy notice when laws like GDPR and CCPA came into effect, so you may think that you are all set to be compliant. Think again! An Enterpri...