Displaying 241 - 270 of 445 in total
Authenticity Above All - Jessie Coan - Hard Corps Marketing Show #205
As the virtual workplace grows, so does the need to see the humanity behind your screen. How do we as marketers promote genuine messages in our own brand, especially w...
Elevating Email Messaging - Melissa Sargeant - Hard Corps Marketing Show #204
Email Marketing is a foundational marketing strategy for companies, but it can become such a normalized part that it can seem irrelevant. A Marketing Leader and CMO at...
The Do’s and Don’ts of Marketing Automation - Tom Ryan - Hard Corps Marketing Show #203
Marketing systems have a plethora of new tools and features to choose from. However, if something is possible should you still do it? What features are best for your c...
Target Marketing Toolbox - Nick Wojdyla - Hard Corps Marketing Show #202
Marketing strategies are evolving constantly. In today’s climate personas are a key target marketing component. Making personas has become normalized, but is that what...
Sales Leader Talks Alignment - Catie Ivey - Hard Corps Marketing Show #201
Marketing and Sales alignment has made leaps and bound within the past few years. What can we do as sales or marketing professionals to strengthen that bond to have tr...
The Pipeline Problem - Sangram Vajre - Hard Corps Marketing Show #200
Many companies are starting to implement account based marketing into their strategies. How do we transition to an all around customer based thought process? A Market...
The Agile Marketing Transformation - Femi Olajiga - Hard Corps Marketing Show #199
Agile marketing is a strategy that assists a cross-functional team’s productivity. Utilizing this strategy can help companies zero in on what they need to improve on. ...
Hitting A Department Homerun - Nick Bennett - Hard Corps Marketing Show #198
It is time to end the schism between sales and marketing! How do we create a cohesive environment between these departments? A Marketing Motivator and Director of Fie...
The Social Media Sage - Chantelle Marcelle - Hard Corps Marketing Show #197
Social media is constantly evolving and changing. How do we create an authentic brand while not sounding like just a follower of what is trending? A Thought Leader, B2...
Decrypting Marketing Data - Yogesh Mehra - Hard Corps Marketing Show #196
Data, data, data! Collecting data is one thing, but understanding how it affects your company’s brand or service is another. A Senior Marketing Leader, Speaker, Growth...
Not Your Average YouTube Ads - Aleric Heck - Hard Corps Marketing Show #195
YouTube Ads have immense untapped potential for converging potential customers. Being authentic and targeting the correct audience can make or break these ads. A Mark...
5 Minute Selling - Alex Goldfayn - Hard Corps Marketing Show #194
Many people believe that it takes a long time to grow sales, however, what if we told you it only takes five minutes? A Wallstreet Journal Bestselling Author, Global S...
Optimizing Revenue Growth - Troy Wendt - Hard Corps Marketing Show #193
Want to learn more about what goes on behind the scenes with your company's revenue growth? A Growth Advisor and Consultant, Principal at Bell Rock Consulting, Troy We...
Outcome Obsessed Marketing - Holly Tsourides - Hard Corps Marketing Show #192
If you asked one of the marketers on your team how things are going, they will typically say something along the lines of “busy”, but that is not what your business ne...
The Power of Brand - Sam Jacobs - Hard Corps Marketing Show #191
Generating leads and driving a pipeline is essential to marketing today. But is it the number one factor for the best customer experience? A Revenue Leader, Host of th...
A Coach’s Advice on ABM - Masha Finkelstein - Hard Corps Marketing Show #190
Hit a roadblock while planning your account based marketing approach? Not sure if account based is a good strategy for your company? A Marketing Leader and Coach, Best...
A Marketing Instructor’s Guide to AI - Mike Kaput - Hard Corps Marketing Show #189
Artificial intelligence has been gaining popularity in the marketing world. How do you find if AI makes sense for your company? What should you know before purchasing ...
Email Design or Distraction? - Brandon Walton - Hard Corps Marketing Show #188
With new technology comes new possibilities. HTML5 has allowed marketers to expand their design creativity. However, where is the line between creative design and func...
A Marketer’s Recipe: Creativity, AI & Data - Carla Ferber - Hard Corps Marketing Show #187
Technology and the market are constantly changing. Creativity and automation can assist in keeping up with daily technology changes. An International Marketing Leader,...
Account Pursuit vs. ABM - Tracy Eiler - Hard Corps Marketing Show #186
A Marketing and Sales Thought Leader, SAS Marketing Executive, Co-Author of “Aligned to Achieve: How to Unite Your Sales & Marketing Teams into a Single Force for Grow...
The Economic Fortune Teller - Steph Smith - Hard Corps Marketing Show #185
The current economy is unlike any we have encountered before. How should we prepare now for the future economy? A Growth Marketer, Founder of Integral Labs, Writer, Se...
The Marketing Metrics that Matter - Alon Waks - Hard Corps Marketing Show #184
As marketers, we know that metrics are powerful tools. How do we choose the key performance indicators (KPI) that matter most for our company’s target audience? A SAS...
The Content Miner - Kristen Sweeney - Hard Corps Marketing Show #183
Every business needs quality content. It allows a company to bring in more business by engaging with current and prospective customers. However, content creation can o...
Marketing Tact-tegic! - Jay Gordman - Hard Corps Marketing Show #182
How do we balance being tactical and strategic? If you spend too much time on one concept a company’s marketing campaign could fall flat. A Digital Marketing Leader, ...
“The Human Way” - Hilary Corna - Hard Corps Marketing Show #181
Let’s bring humanity back into business! In a world full of automation, we sometimes get caught up in all of the technology and start treating our customers like machi...
Start Ugly - Chris Krimitsos - Hard Corps Marketing Show #180
Have you or even your marketing team ever thought of a great idea, but then you keep thinking about it and thinking about it and then you never start? A Speaker, Autho...
The Marketing Mechanic - Sue Grabowski - Hard Corps Marketing Show #179
Marketing has a reputation of only thinking of the bells and whistles. There is a riff between them and other departments. How do we communicate with other departments...
Deciphering Data Visualization - Emilie Sanders Lee - Hard Corps Marketing Show #178
The data does not lie! Learning how to read metrics and understand the story they are telling is essential to discovering the impact of your marketing campaigns. A Da...
The Virtual Events Virtuoso - Cassandra Jowett - Hard Corps Marketing Show #177
Virtual events are a great alternative way to promote your product and discuss new concepts. However, they are not a cut and paste mold from in person events. They hav...
The Prophet of Profit - Jessica Fewless - Hard Corps Marketing Show #176
Account Based Marketing has gained momentum with business to business companies, but how do we utilize accounts that fit our ideal customer profile to create the most ...